Offers are the gateways or portals to lead generation. Without them, big and small businesses have no way to reel in new customers and turn them into conversions. Offers are also a critical tool for nurturing existing customers and moving them down your sales funnel.
However, isn't the word "offer" unclear and indefinite? What is a good offer and what isn't? Are there any qualities that every great offer has?
Because many marketers and business owners are unclear about an offer, they either don't use them or create offers that don't work. But we're here to help! This post will show you how to create irresistible offers for your business, so let's get started.
Be Clear About What You're Selling
The first step in building a compelling marketing offer is to be clear about what you're selling. This might seem like a no-brainer, but you'd be surprised at how many businesses have difficulty nailing down their product or service.
If you can't briefly describe what you're selling, how can you expect your target audience to know what they're buying? Confused consumers won't purchase from you because they won't understand what they're getting.
To make sure you're clear about your product or service, start by asking yourself the following questions:
- Who is my target audience?
- What problem does my product or service solve?
- What are the features and benefits of my product or service?
- How is my product or service unique?
- How many employees will it take to deliver my product or service?
- What are the associated costs of delivering my product or service?
The answers to these questions will help you discover who you truly are as a business. But that's not all. This is where your copywriting skills come into play as well.
Ensure that you create and deliver a clear and understandable offer by using simple and straightforward language. Don't try to be too clever with your words because you'll only end up confusing your target audience. Be direct, honest, and transparent about what it is you're selling.
Accurately depict the purpose of your offer and make sure it's in line with what your business is actually selling. Creating an offer that's in alignment with your business goals is critical for two reasons. First, you want to avoid any false promises or unrealistic expectations. Second, you need to ensure that your offer can actually be fulfilled by your business.
Provide Massive Amounts of Value
Value is what your target audience is looking for, so it's important that your offer is packed with as much of it as possible. But what exactly is value? In short, value is anything that provides worth or usefulness to your target audience.
For example, if you're a subscription builder service, your target audience is looking for a way to build subscription boxes quickly and easily. Therefore, your offer should provide a ton of value by showing them how your service can help them save time and money.
The key here is to think about what your target audience wants and needs. Once you know that, you can create an offer that provides them with exactly what they're looking for. Offers that don't provide value are a surefire way to turn off your target audience and lose potential customers.
Think about it this way: if you were in your target audience's shoes, what would you want from the offer? How can you make it as valuable as possible?
Explain Your Sales Promotions
People are inherently skeptical and will often second-guess any offer presented to them. That's why it's essential to explain your offer in as much detail as possible.
Your customers should know what they're getting before making a purchase. The last thing you want is for someone to feel like they've been tricked or misled after making a purchase.
Be sure to include all the pertinent details in your offer so there are no surprises later. For example, it includes the price, deadlines or expiration dates, and what they'll be getting for their money.
The more information you provide upfront, the better. It will help build trust with your customers and ensure they know what they're getting.
Require An Immediate Response from Your Leads To Increase Sales
Note that there needs to be a sense of urgency in your offer. If there's no reason for your customers to act now, they likely won't.
One way to create a sense of urgency is to include a deadline in your offer. And this could be an expiration date, flash sales, or a limited-time-only deal. Another way to do it is to make your offer available to a limited number of people.
Whatever it is, you must require an immediate response from your leads to increase the chances of conversion. Tell them that time is of the essence and that they need to act now if they want to take advantage of your offer.
You'll be surprised how much of a difference this can make. Just be sure not to overdo it, as that will only turn people off.
Include A Very Strong Call-to-Action
Of course, your offer won't mean much if you don't include a strong call-to-action (CTA). Your CTA should be clear, concise, and direct. It should tell your target audience exactly what they need to do to take advantage of your offer. And it should be easy for them to do.
For example, if you're selling an online course, your CTA might be something like "Click here to enroll now." Or, if you're offering a free e-book, your CTA might be "Enter your email address to download now."
Your CTA should be relevant to your offer and easy for your target audience to understand. It should also be placed prominently on your website or landing page so that people can't miss it.
Add A Guarantee Sales Promotion
Lastly, you need to add a guarantee for your offer to succeed. And this could be a money-back guarantee, a satisfaction guarantee, free tools, or offer free shipping.
The point is to remove any risk from the equation so that your target audience feels comfortable making a purchase. After all, if your customers are not happy with what they get, they can always get their money back.
It will help build trust with your site visitors and show them that you're confident in your offer. Thus, it'll help boost sales in your company. And that's what you ultimately want.
Build Content Subscriptions using Subflow
Rather than knocking on doors for a check, use Subflow to create a subscription product, manage subscribers, and collect recurring payments by text message. With Subflow, you can build simplified memberships, content subscriptions, or anything that's recurring.
Hence, you can get instant sales that are otherwise not possible. Subflow makes it easy and effortless to manage your subscribers and get paid every month. It's time to ditch the old way of doing things and switch to Subflow.
Send text messages to your subscribers to update them on new content, special offers, or anything else. Have personalized conversations at scale and make more sales with Subflow.
Offers are one of the best ways to increase your sales and foster loyal customers. They can be used in ecommerce businesses and for any product or service. By understanding how to create offers that appeal to your customers' desires and motivating them with a sense of urgency, you can see instant results from your efforts. Be sure to use the strategies and keep in mind the sales promotion examples outlined in this post to create powerful offers that will help your sales process.