Power of Personalization: Using SMS to Build Strong Relationships with Customers

Remember the thrill of seeing your name on an envelope as a child? That sense of excitement knowing that piece of mail was sent specifically to YOU. You can create that same feeling for your customers with *personalization*. Businesses are finding ways to make customers feel even more special through customized interactions. In this blog post, we’ll go over how personalization can build stronger relationships with your customers via SMS. SMS offers your business a unique way to strengthen relationships with customers by providing them with a direct and personal communication channel. Unlike emails or social media interactions which may go overlooked, an SMS message is more likely to be seen, read, and appreciated as it's delivered straight into someone's pocket! To harness the power of SMS for creative entrepreneurs, you’ll want to understand the basics of using SMS marketing, your messaging, and how to cultivate relationships to support the rest of your marketing efforts.