How to Build Recurring Revenue for Your Zoo by Creating a Subscription Service

Subscription products, whether tangible or digital, can create passive income for zoo operators. While monthly subscription models will add to a company’s bottom line, the service should also add value to your customer base. An important component in any subscription product is determining the best option for your business.
Written by
Sarah Glass
August 23, 2022
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With so much of a zoo facility’s revenue being divided amongst animal care, facility upkeep, conservation efforts, and operational costs, bringing in some added revenue will always benefit the zoo. One way zoo managers can make extra revenue for their facility is by creating a subscription service business product for the zoo potential customers.

Subscription products, whether tangible or digital, can create passive income for zoo operators. While monthly subscription businesses model will add to a company’s bottom line, the service should also add value to your customer base. An important component in creating subscription product is determining the best option for your business.

For zoos, engaging an audience can be easy and cheap by making use of the educational materials at your disposal and investing in a digital marketing method. The simplest and most effective way to reach clients today is by text message, giving you a 98% open rate for any content you send via text.


Identify How Clients Would Benefit From Staying Engaged with the Zoo


The first step in creating the perfect text message subscription business model product or creating a subscription service for your zoo potential customer is to identify what kind of content your audience would like to see. This can be determined in a couple of ways, including:

       1. Customer Surveys via Current Marketing Program

        2. Engaging with potential customers at the Zoo & Asking Questions

        3. Looking to Internet Data & Making Reasonable Inferences

For instance, 1.2 million viewers tuned in to watch a live birth of a baby giraffe at a New York zoo in 2017. This is a clear indication of the value and joy that behind-the-scenes access to animals can bring to your clientele. For a list of strategies zoos can apply to a text message marketing subscription businesses model, check out this article.

After determining the program approach that would make the most sense for your clientele, you are ready to vet text message subscription model providers and choose the most effective company for your facility yeah this'll be great subscription business idea.



Ensure Your Text Membership Program Provider Makes Managing Your Account Simple


There are many things to consider when choosing the text message subscription business model that makes the most sense for your company and to add customer value. Above all things, a quality text message provider should be affordable and intuitive to ensure your membership platform products are easy to manage and provide a good ROI (return on investment). Creating a subscription service or text message programs should produce, on average, a 29% conversion rate, compared to the 3% from email marketing.

Look for a company that offers a list of services that are beneficial to the success of your text product. Valuable features of a quality text membership subscription models  provider include:

  • Product Management Software
  • Two-Way Texting & One-On-One Conversations
  • Ability to Collect Payment & Transfer Funds
  • Dedicated Account Managers to Assist as Needed
  • Simple Client Management & Alert Systems
  • Efficient Mass Marketing Ability 


Creating a Subscription Service Product—Offer Exclusive Animal Content for a Subscription Fee


After you’ve chosen your text service provider, you should work to create and deploy subscription based businesses product that charge your clientele by setting a monthly fee for access which will help you to retain customers. The more engaging and valuable your product is, the more revenue and success you can have with a text marketing program.

Refer back to your first brainstorm about what your clients would like to see from the zoo and create products around your findings and to add new customers to make your subscription business model more accurate. Do research into content approaches that zoos and aquariums are using in their social media approach and build on these efforts with your subscription products. Exclusive animal content, transparency in conservation efforts, and insightful education content are all great ways to keep your existing customers interested and supportive of your efforts.


Build Loyalty—Offer Zoo Clients Rewards for Visiting Your Animals


To truly increase your revenue with a text message subscription business model, use it to offer loyalty rewards and increase customer engagement with your facility or your content. Loyalty programs enacted via your subscription service will not only benefit your facility’s ROI, but your customer’s as well.

Loyalty programs have been shown to increase a company’s profits nearly 3 times faster than companies that do not use them at all. If your zoo already has a loyalty program in place, look into how you can convert your program to fit your text message subscription service and your work is done to engage existing subscribers, new customers as well as potential customers also.


Engage Your Zoo Audience with SubFlow and Text Message Subscription Marketing


If you’re ready or simply looking to find a text message provider for your digital products, SubFlow can assist you every step of the way. Our dedicated account managers will be familiar with your digital product offerings and can even assist you in building the perfect subscription models for your potential customers base.

Our software is quick and easy to use, making creating your digital products a breeze. You can then set prices for your products and receive an auto-generated link to help drive business by creating a subscription service. With no upfront cost for product creation, SubFlow allows you to have unlimited products, unlimited subscribers, and a dedicated account manager with the creation of your free account while competing in subscription market .

After your product is created, you are ready to release your product and manage your subscriptions services. Our consolidated dashboard allows you to keep track of your content and monitor any two-way conversations that are taking place about your products.

To finalize your digital product, SubFlow also allows for monthly subscription payment collection and transfers through Stripe, allowing you the freedom to focus on other things.

For a live demo of our program, contact us today and one of our managers will be happy to give you more information!

Start by creating your SMS membership today!
Try Subflow out risk-free for 30 days. Build a membership your audience loves or your money back.