What is ChatGPT?
ChatGPT stands for Chat Generative Pre-trained Transformer. Developed by OpenAI- a research-based company with a mission to, “…ensure that artificial general intelligence benefits all of humanity.” The language model is trained to produce conversational type interactions based on the users’ input. You can ask it questions about anything that comes to mind. Although ChatGPT is one of several language models, it is the most sophisticated on the market.
ChatGPT uses digital and text-based data with limited knowledge up to September 2021. What’s astounding is that it’s constantly improving its output the more it interacts with users.
As with any tool, there are limitations that come with using ChatGPT. It doesn’t quite reach the level of human rationalization. Although the software is more than capable of generating solid information, it lacks the human element of perception.
ChatGPT limitations
A few students attending Northern Michigan University and Furman University submitted essays generated by ChatGPT. Unfortunately for them, their professors were able to quickly notice some red flags when reading their papers that prompted professors to take a closer look.
Here’s what stood out to the professors:
- Writing styles were off
- Obvious incorrect facts
- Off-topic details
The best way one of the professors put it was, “Really well-written wrong was the biggest red flag.”
That goes to show that, regardless of how powerful this tool may be, ChaptGPT doesn’t provide any insight of its own. The language model is designed to regurgitate information based on patterns in the data. It’s not proficient enough to provide outputs drawing from your own experience to create a new idea.
This leaves the user with the responsibility to analyze and vet the information of an output.
Taking it one step further, you’d want to use the output to provide your own understanding based on your expertise.
A second limitation of the software is that the output may present a bias. This limitation is developed organically stemming from the data the software was instructed with.
Once again, this reinforces the concept of analyzing the output.
There are certainly more limitations and as more and more users are interacting with the software, it’s bound to improve.
With AI plagiarism being a hot topic, company owners and creators are wondering if it's ok to use ChatGPT when it comes to their business.
How is ChatGPT being used in marketing?
Marketers, Creators, and business owners are aware of what’s possible with the software. You’re able to derive your own ideas from the output and apply it to your content, or strategy.
The main thing to recognize is that the tool is a great starting place. It’s not the final product. You are the expert in your field and you know your audience best. Use that information to develop a one-of-a-kind approach to help you flesh out content for your business, or to revamp an existing strategy.
As with all things business, test it. See if this makes sense and fits your current needs. As humans and business owners, you’re well equipped to use this for what it is- a tool. Not a replacement. At least, for now, that can be said.
You can ask ChatGPT to write emails, sales pages, write code, write a blog, provide you with an SMS campaign sequence and so much more.
Before asking it to generate these outputs for you, you have to feed it with pertinent information. And you can get very specific too. The more you provide the software with details and data about your target audience or content goals, the better your responses will be.
nogood.io has a great resource that goes through several marketing-related examples that range from keyword research to optimizing your ad copy.
You’ll notice that getting the best outcome is achieved from the information you’re feeding it and how specific your questions are.
The best advice anyone could give you is to not copy everything word for word. The more prevalent AI software is the need for calls for more rigid processes in detecting what’s written by a tool versus a human.
The last thing anyone wants is to jeopardize the company’s reputation and trust within the community.
How can I use ChatGPT with SMS marketing?
Before you begin using ChatGPT for SMS, it would be best to have a plan, or goal in mind so that you can get a specific output and optimize your efforts.
Here are a few things you can tell ChatGPT about your offer:
- Provide an explanation about what your company does and what products or services you offer. Ask it to describe what your offer is and who it’s for ideally
- Ask it to provide you with 3 ideal customer profiles and to provide a specific and detailed summary for each.
This is what “feeding” the software is. The more details you give it, the better the results.
3. Ask it what some of your ICP (ideal customer profile) fears are and give you a specific # of examples
4. Ask it what some of your ICP’s struggles are and to give you a specific # of examples
5. Ask it about the benefits your ICP could experience after using your product/service
6. Ask it about the outcomes your ICP could achieve after using your product/service
Those are some preliminary questions you could start asking, but depending on what you’re looking for help with, you can get granular.
Example:
Topic: I'm a nutritionist and influencer. I'd like to use my social media to leverage my following for paid brand deals. If I wanted to use SMS marketing to grow my community, provide an example of an sms sequence for the following lead generator: Meal Plan Guide
The output SMS sequence is a bit generic, however, it does provide you with a good starting point.
From here you’d want to ensure your SMS copy/messages are supporting your campaign's goal.
You’ll want to review each message and add the following:
- Your own CTA (call-to-action)
- Your brand voice
- A touch of personalization
ChatGPT also adds an important reminder, that before any message is sent out, you must obtain Expressed Written Consent. Check this blog post here to ensure your business/brand is in compliance.
Conclusion
ChatGPT is a valuable resource that can assist you in creating compelling content for your brand or business, including lead-generation for SMS campaigns. However, it's important to remember that ChatGPT is not a substitute for critical thinking and analysis.
While it can provide you with a solid foundation to work from, it's up to you to make it your own and tailor it to your specific needs. By using ChatGPT in conjunction with your own expertise and creativity, you can create powerful and effective marketing campaigns.
To see an example of how ChatGPT can be used to generate an SMS sequence, check out this video created by Mitch Lawson, founder of Subflow, which demonstrates how he used ChatGPT to create a campaign for his own platform → Subflow.
