The digital health market is expected to surpass $1.1 trillion by 2032, growing at a staggering 18.7% annual rate. So, is online fitness coaching worth it? The answer is clearly yes. Source
This market shift was accelerated by the COVID-19 pandemic, which forced everything to go digital. With our increasingly busy lives, digital solutions just make sense. Coaches in fitness, mental health, weight loss, and business have found creative ways to serve their clients better through digital formats, making their businesses highly scalable and profitable.
According to Training Magazine, "74% of respondents said virtual coaching and mentoring is just as effective, or even more effective, than traditional coaching." The writing is on the wall for coaches to make the shift and meet their clients where they want to be. (Source)
Why Do People Want Online Fitness Coaching?
So, why do people want online fitness coaching? Here are the top reasons:
- Convenience and Flexibility: Convenience is the greatest factor. Clients can access coaching when it suits them best, without timing constraints or hard commitments.
- Cost-Effectiveness: Online coaching programs allow coaches to scale their time while providing cost-effective solutions to clients, as there's no need to meet at a gym and charge a premium.
- Enhanced Motivation and Accountability: Using coaching tools like Subflow, coaches can set up automated text messages that keep things personalized for the client but highly scalable for the coach. Imagine waking up to a text from your favorite coach asking you to get out of bed and hit the ground running.
Benefits of Online Fitness Coaching for Coaches
So, is online fitness coaching worth it for the coach? The short answer is absolutely! Here are a few benefits online fitness coaches see:
- Global Reach: Coaches are no longer limited to their local gym or network. A small advertising budget or LinkedIn outreach campaign can land dozens of new clients from around the world.
- Flexibility and Work-Life Balance: Coaches can send a text and get paid, leveraging their communication skills to provide value from anywhere, without the need to be in the gym 24/7.
- Scalability: This is the most exciting part. There are no limits on how big an online fitness coaching business can grow. Coaches can think big, streamline daily tasks with automation and workflows, and host group sessions that allow them to coach many people at once. They can save one-on-one time for higher-paying clients or those they enjoy coaching.
Your Clients Don't Want Yet Another App!
Don't rush off and find a coaching app that you can throw a bunch of content into and get your clients to pay you for it. First, they won't use it, and second, you will just annoy them. Build something more personal where they feel like you truly are in their pocket, motivating them every day to crush their goals.
Addressing Challenges in Online Fitness Coaching
However, not all online fitness coaching businesses are equal. One of the biggest deterrents to scalable online coaching businesses is client churn. This means clients leaving the program soon after signing up, which can crush a subscription-based online fitness coaching program.
Clients need to feel a personal touch in the programs they sign up for. Static fitness videos and workout plans are readily available on YouTube for free, which means online fitness coaches must offer something more personalized to retain clients long-term. This is where Subflow excels. With Subflow, you can seamlessly invite your clients into a paid community where they can motivate and encourage each other, creating a sense of belonging and enhancing their commitment to your program. By fostering this supportive community, you not only add value to your coaching but also build lasting relationships with your clients.
How to Keep Things Personal While Scaling
How do you keep things personal while scaling at the same time? Introducing Subflow: your all-in-one coaching communication and content delivery software that leverages the 95% open rate of text messages to communicate and engage your clients. What's more personal than a text message?
Imagine waking up to a text from the 3rd strongest man in the world, Maxime Boudreault, telling you to get off your ass and get to work. You can, by subscribing to his online fitness coaching program on Kochix, powered by Subflow.
Subflow gives you all the tools to capture client leads, automate content delivery, one-on-one texting, broadcast messaging, build a community, and much more.
Conclusion
In summary, if you're a fitness coach in 2024 and don't currently have an online fitness coaching program, you are behind! Let Subflow help you catch up. Feel free to book a demo with me directly, and I will give you 50% off for a year and a free hour strategy coaching call with our VP of Fitness, Craig Bongelli.
Now is the time for online fitness coaching! Book a demo today HERE.